For the advertising unit, we were given the task of making an advert for a beauty product. I chose the perfume 'Jeanne en provence' because I like the old look of the bottle. For the photoshoot I used a hazy white background paired with pink flowers, with a shallow depth of field to create a dream like photo. I chose this style to give the feel of a past memory, because memories are often evoked by one of the five senses such as scent.
For the font I used an art nouveau font, which for audiences with the cultural competency, would associate with the art nouveau movement which originated in France. This association with French culture makes the perfume seem luxurious, as France (especially Paris) is associated with good taste and fashion.
