Candidate number- 2098 Centre number 16607
Thursday, 27 March 2025
Mood ring baby - analysis
Friday, 14 March 2025
Industrial context
Industrial Context :
- Who are the big three?
- The big there are WMG, Sony music entertainment, and Universal Music Group. They roughly own around 70% of all globally recorded music.
- 2024 Grammys: Of the 32 nominees that make up the major categories of the 2024 Grammy's all but one are signed to the big three.
Ownership:
Thursday, 13 March 2025
Wednesday, 5 March 2025
Saturday, 1 March 2025
Thursday, 20 February 2025
Plato and advertising - Oracy project
Plato & Advertising
Recently I read a platonic analysis of advertising by Richard Oxenburg which lead me to do an oracy project on it for school.
What is the allegory of the cave?
Plato’s "Allegory of the Cave" is a concept devised by the philosopher to ruminate on the nature of belief versus knowledge. The allegory begins with prisoners who have lived their entire lives chained inside a cave. Behind the prisoners is a fire, and between the fire and the prisoners are people carrying puppets or other objects. These cast shadows on the opposite wall. The prisoners watch these shadows, believing this to be their reality as they've known nothing else.
Plato posits that one prisoner could become free. He finally sees the fire and realizes the shadows are fake. This prisoner could escape from the cave and discover there is a whole new world outside they were previously unaware of.
This prisoner would believe the outside world is so much more real than that in the cave. He would try to return to free the other prisoners. However, the prisoners do not believe him and choose to stay in the cave.
How can this be applied to advertising?
In the modern world advertising is unavoidable. Wherever you go, something is being sold to you. Whether it's a product, a lifestyle or even an ideology, everything is being advertised constantly.
The best example I can think of is New York Times Square, where the view is dominated by adverts. This is reminiscent of plato's allegory of the cave. Much like how the prisoner's of the cave were shown shadows of objects, the advertising world presents us with 'shadows' of products. Products are shown in the best light possible, at any cost so that we buy into and want these products. In advertising products are usually attached to some form of reality, or lifestyle.
In the case of tinder, love and relationships have been commodified to the point that it has been reduced to swiping left or right on people. Everyone who joins the app themselves becomes a product, that other. 'buyers' can invest in or not, in the pursuit of hopefully finding love.
For Plato, human's have a tendency of confusing the 'spiritual goods' such as : love, friendship, justice and beauty, with the more instantly gratifying 'material goods'. Advertisers manipulate by confusing these priorities. Advertisers show shadows of the spiritual goods in the form of material goods, and urge you to consume more and more and more. By buying into these things we are reduced to the prisoners in the cave who choose ignorance, we choose to focus on things rather than feelings and people.
Mood ring baby - analysis
The 'mood ring' symbolises the person he loves and her ever changing moods, as a result the singer seems to be at arms length from...