Thursday, 27 March 2025

Mood ring baby - analysis



 
The 'mood ring' symbolises the person he loves and her ever changing moods, as a result the singer seems to be at arms length from her, leaving him just being able to observe her external actions and never be able to understand her internal thoughts. It could be inferred that the object of his affection has a personality disorder such as Borderline Personality Disorder (BPD).

The song begins with "so you wanna get close?", which could be the words of the girl, asking him if he wants to get close to her despite her borderline personality. This phrase is repeated into the endow the song, connoting her insecurity that he may not stay with her through her issues, but he reminds her that his love is "always".`

The singer compares her to grandiose things; a "princess on a pillow seducing the moon"; his "muse" and a "beautiful girl". For him her "crystal charms" are so great that she has the power to seduce celestial objects such as the "moon". Yet he positions himself as far below her. He feels like the Petrarchan lover, compared to her he is simply a "cowboy" with a "handkerchief" and just "a song to see" him through. He, the "artist" devotes this song to his "muse". The relationship between artists and muses is a continuous strand through all forms of art, especially ballads which are usually devoted to someone. Being the artist, as the singer admits, can be an extremely "lonely" experience. The job of the artist is to capture the essence of the muse and translate it into a form of art, such as a ballad, to keep that person alive through song. Yet the artist never gets this reciprocated. On the other hand, the line "if you were the artist and not the muse, you'd be lonely like me too",  not only conveys the singers loneliness as the artist but his lack of understanding of his "muse". He assumes that as the "muse" she can not possibly be lonely, however that is not always the case. Being the muse can be an equally lonely experience, since they typically do not get recognised for their contributions to pieces. They are also only ever presented through the eyes of another, unable to express their idea of who they are to audiences. On both ends of the relationship there is suffering. He consistently describes himself as someone simple, being left to look at his "mood ring" who is far more complex than him. 

However, he also recognises her capacity to hurt him. She has flirtatious tendencies with others leaving him at home waiting for her, and he can not keep up with her moods, she's "origami paper" that he doesn't know what to make of her. The whole song oozes with his love for her, he is aware of her strengths and faults but regardless he describes her with love. Typically, people with BPD are presented as crazed with their mood swings, but to him he still sees it as being yet another beautiful aspect of her. The "origami" paper has the capacity to turn into beautiful things, and is never something that can harm others. He is also warned by others to stay away from her, people have called her "bad news" (which is a typical perception of those with personality disorders). Yet regardless of it all, he dedicates his life to loving her "always". This is reinforced by the metaphor of her being a "mood ring", which may change in colour but never changes in shape. The ring is eternal, (and perhaps connotes his incline to marry her), representing his unwavering devotion to her. 

Friday, 14 March 2025

Industrial context

 Industrial Context :

  • Who are the big three?
  • The big there are WMG, Sony music entertainment, and Universal Music Group. They roughly own around 70% of all globally recorded music. 
  • 2024 Grammys: Of the 32 nominees that make up the major categories of the 2024 Grammy's all but one are signed to the big three.      
WMG owns a range of labels such as : Atlantic Records, Elektra Records, Reprise Records, Warner Records, and Parlophone Records. 
Has more than 100,000 artists and more than 1 million compositions. 
Total value of $17.84 billion.


Ownership:
Access Industries owns 72% of the equity and controls 98% of the voting power.
Access Industries is a privately-held, global investment company owned by Len Blavatnik. It is valid at $35 Billion. 

Ideology:
Multinational entertainment and record label conglomerate.


Thursday, 20 February 2025

Plato and advertising - Oracy project

 

Plato & Advertising

Recently I read  a platonic analysis of advertising by Richard Oxenburg which lead me to do an oracy project on it for school. 

What is the allegory of the cave?

Plato’s "Allegory of the Cave" is a concept devised by the philosopher to ruminate on the nature of belief versus knowledge. The allegory begins with prisoners who have lived their entire lives chained inside a cave. Behind the prisoners is a fire, and between the fire and the prisoners are people carrying puppets or other objects. These cast shadows on the opposite wall. The prisoners watch these shadows, believing this to be their reality as they've known nothing else.

Plato posits that one prisoner could become free. He finally sees the fire and realizes the shadows are fake. This prisoner could escape from the cave and discover there is a whole new world outside they were previously unaware of.

This prisoner would believe the outside world is so much more real than that in the cave. He would try to return to free the other prisoners. However, the prisoners do not believe him and choose to stay in the cave. 

How can this be applied to advertising?

In the modern world advertising is unavoidable. Wherever you go, something is being sold to you. Whether it's a product, a lifestyle or even an ideology, everything is being advertised constantly. 

The Brilliant Simplicity of New York's New Times Square | WIRED

The best example I can think of is New York Times Square, where the view is dominated by adverts. This is reminiscent of plato's allegory of the cave. Much like how the prisoner's of the cave were shown shadows of objects, the advertising world presents us with 'shadows' of products. Products are shown in the best light possible, at any cost so that we buy into and want these products. In advertising products are usually attached to some form of reality, or lifestyle. 

In the case of this advert, the product is not being sold, but the sexualisation of women. Advertisers commodify not just things, but people. The message of this advert is that by buying the beer, you get the woman, or the sex, or the romance.

Tinder | Privacy & security guide | Mozilla Foundation

In the case of tinder, love and relationships have been commodified to the point that it has been reduced to swiping left or right on people. Everyone who joins the app themselves becomes a product, that other. 'buyers' can invest in or not, in the pursuit of hopefully finding love.

For Plato, human's have a tendency of confusing the 'spiritual goods' such as : love, friendship, justice and beauty, with the more instantly gratifying 'material goods'. Advertisers manipulate by confusing these priorities. Advertisers show shadows of the spiritual goods in the form of material goods, and urge you to consume more and more and more. By buying into these things we are reduced to the prisoners in the cave who choose ignorance, we choose to focus on things rather than feelings and people. 

Mood ring baby - analysis

  The 'mood ring' symbolises the person he loves and her ever changing moods, as a result the singer seems to be at arms length from...